What do you get when you combine Droid, AdMob, Latitude History, and Twitter? You get the What, When, Where, Who, and Why of mobility usage patterns.

When, Where, and Who have always been simple mobility questions to answer. Combine identity with mobile location & time and viola, done. Latitude History now captures these mobility primitives. What data are more difficult to harvest - fragmented as they are across hundreds of thousands of mobile apps. With their mobile apps, Google knows What well via a suite of free services that are joy to use as a consumer. Now with Droid and others that follow, an integrated suite of mobile services also produce usage & behavioral What data. Layer on AdMob, and the What of iPhone user behavior adds to the data bank, not to mention additional What data that comes along with AdMob's massive publisher and developer community. There's a ton of aggregate What data there. The last piece of missing mobility data is Why. I think Twitter is emerging as a leader in this area, and there's a Google hook there now as well. I'm amazed, simply amazed. Google is extending the mobile frontier in unprecedented ways. It's awesome to watch - as in, I'm in awe kind of awesome.