maperture serves a wide variety of interests through convergence and coverage, and as such we post observations that on one hand enlighten readers, while perhaps bore others. If you’re a GIS expert or neogeography guru, you know that one of the powers of GIS is the ability to layer multiple sources of disparate data sources together to uncover, discover, or reveal patterns or relationships previously undetectable by any other type of information system or database. This isn’t so obvious to say a mobile or media expert, but then again neither is mobile ecosystem orchestration to a neogeographer. maperture is a place for collective observation and for sharing different facets of the larger industry, in order to grow in our niches while collaborating more effectively.

So in the spirit of patience, this post brings to your attention that while you [Mr. Mobile] might be accustomed to using commodity geodata in the form of streets and points—anything, anyplace, any area, any continuous surface, and any network can actually be mapped and layered, and now with widget-like feed additions courtesy of user-generated contributions from Google Maps gadget publishers. But data layers aren’t new [Ms. GIS will tell you that], they just got widgified and democratized.